Strange Spirits

Strange Spirits – A Mystical Wine & Chocolate Packaging Series

For Strange Spirits, I developed a distinctive packaging series for a conceptual wine brand inspired by the allure of the unknown. Drawing from mythical and mystical creatures, I crafted a visual identity that is both eerie and captivating, ensuring a strong, lasting impression.

The collection features packaging for three wine varieties—Merlot, Pinot Noir, and Rosé—each with its own unique label design. To complement the wines, I designed chocolate packaging for three flavors: milk chocolate, white chocolate, and salted caramel. Each label and wrapper reflects the essence of its respective product through bold color contrasts, intricate illustrations, and carefully curated typography.

The goal was to create packaging that sparks curiosity and invites conversation. By blending dark, mysterious aesthetics with elegant design elements, Strange Spirits evokes a sense of wonder, making every bottle and bar an immersive experience. Through meticulous attention to detail, I ensured the brand's enigmatic personality remained consistent across all touch points, from the wine labels to the chocolate packaging.