Kava

"Kava" features two beverages and accompanying condiments inspired by traditional Indian culture. The product lineup includes two canned drinks—masala chai (with cardamom and ginger)—and three chutney spreads—tomato, cilantro, and mango. I wanted the packaging to reflect the rich cultural heritage of India while also creating a modern and appealing brand identity.

To achieve this, I incorporated traditional Indian patterns and motifs, focusing on intricate floral details that are often seen in Indian art and textiles. These patterns became a central visual element throughout the designs, tying the products together while also evoking the cultural significance of the flavors. For the beverage cans, I used warm, earthy tones to represent the spices and ingredients, with vibrant accents to make the designs stand out on the shelf.

In addition to the packaging designs, I created a strong logo for “Kava”, featuring bold typography that anchors the brand’s identity. I wanted the logo to feel both modern and timeless, balancing traditional elements with a contemporary edge. The typography was deliberately chosen to be strong and legible, allowing the brand to make a statement in a crowded market. This project allowed me to explore the fusion of cultural tradition and modern design, aiming to create a memorable and visually striking brand experience.